How Much Is a Referral Worth?
There was an interesting discussion on the SoloPR tweet chat last week about discounting services. Specifically: As a new SoloPR [pro], would you give a big discount to a client who offers to or does...
View ArticleAre You For Sale?
Assessing value can be one of the toughest challenges facing any business. Bring small business folks together for a conversation, and the topics of rates and handling negotiations routinely come up....
View Article3 Ways to Get Referrals
A colleague recently asked me how I get referrals. It’s a good question, because referrals can be a terrific source of new business. Referrals happen both deliberately and organically. Deliberate...
View ArticleThe Secret to Being a Smart Marketer
I love it when people understand that marketing is a core business function. I love it when they realize that before you can create a marketing plan you have to have a business plan. You have to know...
View ArticleAre You For Sale?
Assessing value can be one of the toughest challenges facing any business. Bring small business folks together for a conversation, and the topics of rates and handling negotiations routinely come up....
View Article3 Ways to Get Referrals
A colleague recently asked me how I get referrals. It’s a good question, because referrals can be a terrific source of new business. Referrals happen both deliberately and organically. Deliberate...
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